About Coffee

Levels of Roasted Coffee.

Coffee Roasting Levels


Confused? Don't feel bad there is a lot to learn here:

American Roast: The lightest of the Medium Roasts. This is where most feel drink ability begins.

City Roast: Developing sugars in the bean.

City + Roast: A little deeper roast, more sugars developed.

Full city Roast: Just starting into the  dark roast.

Full City + Roast: Developing the dark smoke flavor.

Vienna Roast. (Light French Roast): Developing the Dark Roast.

French Roast: Deep into the Dark Roast.

Italian Roast: Almost on fire! 

Coffee Roast Defined

Medium Roast: Medium roast coffee is medium brown in color with a non-oily surface. Traditionally, a medium roast is the most preferred type of coffee roast in America. If you prefer a flavorful, traditional cup of coffee you'll enjoy a medium roast.
AKA: City, American, Breakfast 

Medium-Dark Roast: Medium-dark roast coffee beans are a rich, dark brown color with a semi-oily surface. This type of roast produces a modest bittersweet aftertaste. If you prefer slight bittersweet notes and deep flavors, you'll enjoy a medium-dark roast.
AKA: Full City 

Dark Roast: Dark roast coffee beans are nearly black, oily and produce a noticeable bitterness. The darker the coffee bean, the less acidity will be present in the coffee. If you prefer a heavy mouthfeel and strong flavor, you'll enjoy a dark roast coffee.
AKA: High, Continental, New Orleans, European, Espresso, Viennese, Italian, French 

Coffee to Water Ratio

  • 1 Cup of Cof​fee (5oz) 
  • 1 Spoon of Coffee or Weight  (0.3oz or 8.25g) 
  • Water Amount  (5oz or 150ml

About Hot Air Roasting


Why Hot Air Roasting

Hey! What do you like in your Coffee? Honey, Cream, Half and Half, Hydrogen Sulfide..... WHAT!! Hydrogen Sulfide??  Most coffee is roasted over open flame natural or propane gas. When that happens Hydrogen Sulfide is infused into the bean. If you let it off gas for 4 to 7 days at room temperature the government says that only a safe trace is left in the bean (ugh, ok, they never get anything wrong). A fluid bed, hot air roaster, uses clean electric heat to roast the bean to perfection! Next time skip the Hydrogen Sulfide and order your fresh roast from Shermans Valley Coffee Co.! 

How Fresh is your Coffee

How long is my fresh roasted coffee fresh.

Keep your coffee fresh

Almost all of the coffee you have bought in the past is stale coffee.  Buying coffee with a "Roasted on date" is the most important item on your list.  Don't fall for "best if used by" date, that means nothing.  Coffee stored in airtight containers is critical! Oxygen and light speed up the staling rate of your coffee.    


Grinding Coffee

Visual ground coffee size.

Finding the Correct Grind

Finding the correct grind for you coffee is critical for maxim flavor extraction of the bean.  Too coarse and it will be weak, too fine and it will be bitter. Looking at the chart will give you a visual guide to the size of the grind and for which type of coffee maker you have.  

Coffee from the tree to the roaster.

How We Get Our Coffee

Coffee Processing

A lot of work is required so we can enjoy our cup of coffee each day! Almost all coffee is harvested by hand, it is the best way to pick only the ripe coffee cherry. A coffee tree produces about 2 pounds of green coffee beans per year (about 5 lbs before processing as shown above).  Of those 2  pounds between 20 to 25% of its weight is lost as moisture is driven out of the bean when roasting.  It takes about 2,000 cherries to produce one pound of roasted coffee. In one year, a two-cup-a day drinker of coffee will consume the annual harvest of 18 coffee trees!  It takes four to five years to produce the first crop of a coffee plant. Now you can appreciate that cup of coffee just a little bit more! 

Learn More

I love all things coffee, and talking about it! I hope to in the very near future have a evening when you and your friends (max 6 people) can stop by for a demonstration of the roasting process and some fresh roasted coffee tasting. Let me know if your are interested!

The taste and smell of Coffee.

Coffee Bean Roasting Progress

For those who want to know a little bit more.

A lot happens when heat is added to your coffee bean!  The complete process is amazing and fun to watch.  This is one reason I love my job , it so satisfies the "Mad Scientist" in me.  Those of you not proficient in converting Celsius to Fahrenheit, the Maillard Reaction takes place from around 300 F to around 390 F.  Caramelization  begins around 340 F .  First crack around 400 F and second crack from 440 F to 445 F.  All of these numbers depend on the type of bean, humidity, roast beginning temperature, etc.  So to help you understand different styles of roast, the finish temperature determines the style of coffee you like.  Finishing before "second crack" gives you your medium roasts, anything after that gives you your dark roast.       

Learn More

Would you like to see it all happen?  Check out our "Taste and Tour".